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Posted on September 13, 2021

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]One of my SaaS clients came to me in a flap. They were launching a new office in Belfast and it was all happening faster than expected. They were going on a trip to Belfast to meet influential people, and wanted me to add on a press trip. And they wanted to appear on the NI BBC. And they wanted to be fully media trained. Oh - and they were flying out in SIX DAYS.    I negated the need for...

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Posted on September 13, 2021

[vc_row full_screen_section_height="no" css=".vc_custom_1609153792134{padding-top: 100px !important;}"][vc_column][vc_column_text] Campaign in numbers [/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_row_inner full_screen_section_height="no"][vc_column_inner width="1/2"][qodef_counter type="random" position="center" icon_pack="font_awesome" fa_icon="" digit="8" digit_color="#a2dea8" title="DA point increase" title_color="#a2dea8" text_color="#a2dea8" icon_color="#a2dea8" font_size="30"][qodef_counter type="random" position="center" icon_pack="font_awesome" fa_icon="" digit="39" title="top tier press clippings" digit_color="#a2dea8" icon_color="#a2dea8" title_color="#a2dea8" text_color="#a2dea8" font_size="30"][/vc_column_inner][vc_column_inner width="1/2"][qodef_counter type="random" position="center" icon_pack="font_awesome" fa_icon="" digit="117" title="press clippings" digit_color="#a2dea8" icon_color="#a2dea8" title_color="#a2dea8" text_color="#a2dea8" font_size="30"][qodef_counter type="random" position="center" icon_pack="font_awesome" fa_icon="" digit="10" title="months" digit_color="#a2dea8" icon_color="#a2dea8" title_color="#a2dea8" text_color="#a2dea8" font_size="30"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_column_text]In ten months I increased a client’s domain authority (DA) from 24 to 32 with just 12 hours of...

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Posted on September 12, 2021

[vc_row full_screen_section_height="no" css=".vc_custom_1609153792134{padding-top: 100px !important;}"][vc_column][vc_column_text] Campaign in numbers (ROI) [/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_row_inner full_screen_section_height="no"][vc_column_inner width="1/2"][qodef_counter type="random" position="center" icon_pack="font_awesome" fa_icon="" digit="361" digit_color="#a2dea8" title="page views" title_color="#a2dea8" text_color="#a2dea8" icon_color="#a2dea8" font_size="30"][qodef_counter type="random" position="center" icon_pack="font_awesome" fa_icon="" digit="1.5" title="minutes spent on page" digit_color="#a2dea8" icon_color="#a2dea8" title_color="#a2dea8" text_color="#a2dea8" font_size="30"][/vc_column_inner][vc_column_inner width="1/2"][qodef_counter type="random" position="center" icon_pack="font_awesome" fa_icon="" digit="101" title="mailing list signups" digit_color="#a2dea8" icon_color="#a2dea8" title_color="#a2dea8" text_color="#a2dea8" font_size="30"][qodef_counter type="random" position="center" icon_pack="font_awesome" fa_icon="" digit="1" title="piece of coverage (so far)" digit_color="#a2dea8" icon_color="#a2dea8" title_color="#a2dea8" text_color="#a2dea8" font_size="30"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_column_text]Do you even run a creative agency if a client has never said “please...

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Posted on January 9, 2021

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]It was approaching December when I was asked to create a Digital PR campaign for the electric Renault ZOE. Now… who travels a long way at Christmas, and who needs a big boot to carry a lot of things? Santa Claus of course! And there was my idea: #SantaGoesElectric.   The idea involved Santa driving an electric and fully campaign-branded Renault ZOE “sleigh” around the UK, delivering free gifts (partnered with Montezuma’s chocolate), with the public able to engage and track...

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Posted on January 8, 2021

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]When the 2020 pandemic hit, Ocado needed assistance with its internal communications. It wanted a complete wellbeing communications strategy to help employees cope with the challenges of lockdown. I designed a wellbeing communications strategy to help employees across all areas of work and life, with a comms hub and weekly communications. I also researched, wrote and delivered six live parenting webinars to 20,000 employees across the world, helping with their work/life balance while also being full time lockdown carers.    I...

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Posted on January 6, 2021

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]This was a creative copywriting project. China Telecom (Europe) were creating a personalised, interactive, immersive comic strip and online game to allow clients to travel the ‘Digital Silk Road’ to do business in China. I wrote the copy for the comic strip and online game, working closely with the ideators, illustrators and designers.[/vc_column_text][/vc_column][/vc_row]...

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Posted on January 5, 2021

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]I worked in-house at the global travel management company (TMC) for four years, managing PR and internal communications for the UK & Ireland. I designed and implemented CWTV, a visual solution to employee engagement with internal communications and brought multimedia into our communications strategy, starting a series of videos from senior leaders to staff.  I managed the annual Business Travel Journalism Awards from start to finish.[/vc_column_text][/vc_column][vc_column width="2/3"][vc_column_text] I achieved excellent press coverage - a highlight was getting our vice president...

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Posted on January 5, 2021

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]I research and write a column and regular articles in the national press for a yummy mummy ‘momfluencer’. We work for the London Evening Standard and The Independent.[/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height="no" css=".vc_custom_1609349900075{padding-top: 50px !important;}"][vc_column][vc_column_text] “Natalie regularly ghostwrites and researches articles and a column for me in two national newspapers. She hits every deadline, tackles difficult briefs like a pro and I love her writing style. She is indispensable to my work.” [/vc_column_text][vc_text_separator title="A London 'Momfluencer'" title_align="separator_align_left" color="custom" accent_color="#a2dea8" css=".vc_custom_1609881383352{padding-top: 25px !important;padding-bottom: 50px !important;}"][/vc_column][/vc_row]...

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Posted on January 4, 2021

[vc_row full_screen_section_height="no"][vc_column][vc_column_text] “The 7 Moves to Test your Jeans for the Perfect Fit” with plus size fashion retailer Simply Be.   Many women find the jeans shopping process stressful and there are a range of standard funny moves when trying on a pair. My campaign involved a series of videos and an infographic that would help women identify the perfect pair of jeans: “The Seven Moves to Test your Jeans for the Perfect Fit” demonstrating different moves, jumps and stretches to do in...

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Posted on January 2, 2021

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]I manage PR for luxury silk company This Is Silk. In the first month I achieved coverage in The Independent, METRO, GLAMOUR, The Sun, and The Guardian to name just a few titles. I created a six month PR plan to align activities with business goals and YoY profits have doubled. I use bespoke pitching, press releases, response source and news jacking to secure coverage in national titles and websites with high domain authority.[/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height="no" css=".vc_custom_1609349900075{padding-top: 50px !important;}"][vc_column][vc_column_text] “Natalie was...

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