I started working with ourHRpeople in September 2019. It was set up by HR Consultants Alix and Steve who wanted to franchise their successful HR consultancy models. When I joined them, it was very early days indeed. They had nothing in place in terms of marketing or PR. All they had was a very expensive stand booked at the CIPD Annual Conference and Exhibition in Manchester.
‘That’s great!’ I said. ‘When’s that then?’
‘November.’ They replied.
‘November 2020?’ I said.
‘No. November in six weeks.’ They said.
‘Right.’ I said.
I quickly built a robust 360 marketing strategy to get ourHRpeople ready for launch at the show. This included creating content for their website to get that looking sharp, informative and professional. Then I worked on branding, signage, media training Alix and Steve, press releases, setting up press interviews around ourHRpeople’s ribbon-cutting launch ceremony, catering, creating marketing collateral and much, much more.
Cool as cucumbers, ourHRpeople launched at the CIPD annual conference and exhibition, and Alix and Steve were spectacular in the several media meetings I arranged. They achieved excellent footfall and some promising leads for potential franchisees.